Society > Together with Local Communities and Society Promotion of Local Communities

The Mitsubishi Tanabe Pharma Group values its connections with people in the communities where it does business. As a member of various local communities, we are deepening exchanges with local communities through the sponsorship of regional events and other initiatives, and we are taking steps to contribute to the development of regional society by conducting historical and cultural activities and regional activation initiatives.

Mitsubishi Tanabe Pharma Historical Museum

In May 2015, the Company opened the Mitsubishi Tanabe Pharma Historical Museum on the second floor of its headquarters in Doshomachi, Osaka, which is known as the “pharmaceutical district.” Visitors can learn about the history of the Company, which was founded in 1678, and the history and culture of Doshomachi. In addition, using 3D images and touch panels, visitors can learn about such topics as the structure of the human body and how pharmaceuticals work. In the nine years since its opening, about 40,000 people have visited the museum.

The museum’s website features “Virtual Tour” videos that introduce certain exhibits using audio guides. (https://www.mtpc-shiryokan.jp/en/vtour/)
Additionally, from March through to September 2024 we are holding a special exhibition that focuses on the efforts of the Company’s former president and chairman to promote Japanese soccer in the past, and offers those who are unfamiliar with the pharmaceutical industry or Doshomachi a chance to visit the museum.

This historical museum is not only cooperating by providing exhibition materials, it is also cooperating with local events and contributing to the development of the next generation, such as with off-campus school learning activities.

Mitsubishi Tanabe Pharma Historical Museum
Website : https://www.mtpc-shiryokan.jp/en/

Certified by “This is MECENAT 2024,” the Association for Corporate Support of the Arts

In July 2024, the operation of this museum was certified under the “This is MECENAT 2024” certification system for MECENAT activities (promoting social creativity through arts and culture) implemented by corporations and corporate foundations under the Association for Corporate Support of the Arts. This is the fifth consecutive year of certification since 2020.

*“This is MECENAT” is a system for promoting social creativity through arts and culture by certifying various MECENAT activities and shining light on each of them.

Holding the 2023 Namboku Jizoson “Jizobon”

The Namboku Jizo Bosatsu (Bodhisattva) is enshrined in a temple in a public space on the grounds of our head offices. On August 23, 2023, we held a Namboku Jizoson “Jizobon”* in the public space outside the first floor of the building. Jizobon is a traditional event at which we pray for the health of children, and this marked the second time we had held one since the summer of 2022. On the day of the event, we arranged for some entertainment for local residents to take place after priests had chanted some Sutras, and prayed for our children to grow up strong and healthy. The children in attendance absorbed themselves in fishing for yoyos in their favorite colors, to tremendous delight when they succeeded. Despite the heat, many wore traditional jinbei or yukata, and there were smiles on the faces of the local people who came to pray to the Jizo Bosatsu, bringing a fun summer atmosphere to our offices for a while. We intend to continue this event as a way to contribute to the development and revitalization of the region.

*Jizobon: Refers to the festival days for Jizo Bosatsu, which occur around the 23rd and 24th of August. Jizobon is a traditional event that is primarily a feature in the Kansai region. People pray to the Jizo Bosatsu, who is said to be guardian deity of children, in the hope that their children will be happy and healthy. They offer gifts to the Jizo Bosatsu and enjoy playing games and eating sweet treats together.

The Jizo memorial service
Children enjoying themselves
Yo-yo fishing
Tanamin photo corner
Namboku Jizo Bosatsu

This stone Jizo was dug out of the earth at a point to the south-west of the current headquarters building in 1825 (the original site of the storehouse belonging to the third generation Kihei Konishi) and given to Tanabe Pharmaceuticals by the Konishi family in 1947. It has been worshipped as the Namboku Jizo Bosatsu ever since Namboku Mizuno (1760-1834), a renowned physiognomist, designated the excavated statue a Jizo. In 1957, it was moved to the Osaka factory (Kajima office) when the Company headquarters was renovated, and then moved back when the Kajima office closed in October 2021.

A temple in a public space

Regional Activation Initiatives in Pharmaceutical District, Doshomachi

The Company is contributing to regional activation through the Historical Museum and the sponsorship of events in cooperation with regional organizations.

Operation and Implementation of the Shinno Festival

In Doshomachi, where the Company has its headquarters, the Shinno Festival (a pharmaceutical festival) is held each year on November 22 and 23. The festival is operated and implemented by YAKUSOKO, an organization mainly established by pharmaceutical companies in Doshomachi. The Company has contributed to the festival as a member of YAKUSOKO for many years.

Sponsored “Doshomachi Tanamin Storytelling Theater”

Tanamin Storytelling Theater, which uses the name of the Company’s character Tanamin. Through rakugo, which is a traditional form of entertainment that is highly popular in Osaka, and lectures about the culture of the time, we are providing opportunities for people to become familiar with the history and culture of Osaka, and these initiatives have been well received.

Prompted by the COVID-19 pandemic, from 2020 onwards we switched to offering these events through on-demand delivery. From fiscal 2023, they have been held normally in the headquarters building, and are attended by many people. The fall session was held in conjunction with the Jinno Festival, resulting in a lively “laugh and learn” storytelling event celebrating the god of health and medicine.

(Doshomachi Tanamin Storytelling Theater https://www.tanamin-yose.net/) (Japanese language only)

Doshomachi Tanamin Storytelling Theater

Doshomachi Museum Street

As an everyday initiative, in cooperation with other Doshomachi exhibition facilities related to pharmaceuticals, we are rolling out a publicity activity under the name Doshomachi Museum Street (Japanese language only). The community will work to provide information to encourage large numbers of people to visit Doshomachi, which is the birthplace of Japan’s pharmaceutical industry.

The Company will continue to contribute more and more to local communities.

Doshomachi Museum Street Map

Held Yoshitomi Summer Festival

The Yoshitomi Office (Fukuoka Prefecture) held the “Yoshitomi Summer Festival“ on the plant premises in August 2023, marking the 49th time that we have held this annual community event. On the day of the festival, we welcomed around 2,200 people, including local residents, guests, employees, and their families to the venue. Onstage the program included wadaiko and dance performances, as well as performances by live bands, bringing the venue to life. As with other years, the fireworks display brought exclamations and applause. Going forward, we will continue to value the bonds that we create with the local community through the summer festival, and treasure the relationships that we build with them.

The Yoshitomi summer festival

Donating Over-the-Counter Medicines to Children’s Land

In June 2023, as a part of our corporate citizenship activities, we donated OTC medicines and other items to Kodomo-no-kuni (Children’s Land) in Yokohama City. Kodomo-no-kuni is a natural amusement park that utilizes a thickly wooded area of approximately 100 hectares in the Tama Hills area of Yokohama City. It was opened in 1965 in commemoration of the marriage of His Imperial Highness (now Emperor Emeritus) in 1959. Since 1971, for more than 50 consecutive years, the Company has contributed OTC medicines and made other contributions to Kodomo-no-kuni.

On the day of the presentation, Director Tamura of Kodomo-no-Kuni offered comments and thanks, saying, “As the COVID-19 pandemic has begun to abate, we are beginning to see a return to families on weekends and to field trip groups on weekdays. We also plan to make full use of the pool in summer and skating rink in winter, so our staff are all extremely thankful for the medical supplies received. We will use them gratefully over the year.”
To commemorate the 50th anniversary of the founding of Kodomo-no-Kuni, the Company donated the home of bird characters Juru and Chichi, which has become a favorite spot for visitors to take commemorative photographs.

Donation of OTC medicines
“Juru & Chichi’s House,” donated by our company, has become a popular photo spot

Collaborating with Regional Organizations

Doshomachi Development Association

In September 2015, a Doshomachi development association known as the Doshomachi Club was established. The Company serves as the executive office of the association. The Doshomachi Development Association is engaged in a variety of initiatives aimed at achieving the SDGs. The objectives of this organization are to maintain and develop the cityscape, centered on the Doshomachi Street, to conduct activities to foster trust and mutual cooperation among the people who live and work in the area, and to build a dynamic community that brings together people who are interested in health. On that basis, the organization seeks to link the history and traditions of the Doshomachi pharmaceutical district to the future.

Doshomachi Street Revitalization Project

The Doshomachi Street Revitalization Project seeks to create attractive and people-friendly towns through public-private partnerships, and is working on a utility pole removal and road maintenance project in an area of Doshomachi that meets the demands of local landowners and relevant parties. A sidewalk was created in May 2022, creating an all-new nighttime view. By 2027, we plan to complete the removal of the utility poles along with moving power lines underground.

Osaka City approved the “Doshomachi Landscape Agreement” system in June 2022, and we will work to enhance the attractiveness of the town based on rules formulated together with the landowners along Doshomachi 2- and 3-chome.

In May 2024, the Doshomachi development association received the “2024 Town Planning Award” from the Ministry of Land, Infrastructure, Transport and Tourism.

Ministry of Land, Infrastructure, Transport and Tourism website (Japanese language only)
https://www.mlit.go.jp/report/press/toshi05_hh_000451.html

Road Maintenance from the Doshomachi Street Revitalization Project

Other initiatives

In an effort to conduct activities that foster trust and mutual cooperation among the people who live and work in the area, we are promoting a rooftop greening project based on potted grape cultivation, which is also an environmental measure, with a great deal of wine being made.

We also focus on offering information on the region, offering the history of Doshomachi and its buildings through a website, and introducing events through social networking services (Instagram).
Doshomachi development association (known as the Doshomachi Club)
(https://doshomachi-club.org/) (Japanese language only)
Instagram https://www.instagram.com/doshomachi_club/?hl=ja
We will continue to cooperate in activities to create dynamic towns that meet local needs.

Also, we have joined the Semba Club, the Sankyubashisuji Trade Association, and other organizations, and participated and cooperated in various local revitalization activities.
A variety of industries have long prospered in the Senba area, including pharmaceuticals in Doshomachi, finance in Kitahama, and textiles in Honmachi, and there are many historic buildings. Mitsubishi Tanabe Pharma also takes part in "Living Architecture Museum Festival Osaka (Ikefes Osaka)," which is held every fall. (https://ikenchiku.jp/) (Japanese language only)

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